This was a statement that my wife made to me after she read what seemed like my 8000th blog post. She was right. I have been spending a lot of time writing but there’s been a strategic reason behind all of my words.
The fact is, I believe that everyone in the persuasion profession should be writing. If you are a salesperson, a manager, a leader or anyone that has to work to influence others, if you want to be more successful, you should be putting words on the screen.
I’ve said it before; our biggest hurdle to overcome is getting known. The second biggest hurdle, however, is getting taken seriously. Blogging is a terrific way to show credibility because it gives clients, prospects and the people we are hoping to influence a great way to learn that we are professionals and experts in our field. It’s a great way to stand out.
I’ve been advocating blog writing for a while now but every time I mention it to a busy professional, I’m met with a flurry of objections. I’ve compiled a list of the top five objections as well as what I believe is an air tight response to each one.
Objection # 5: I don’t have anything to say
Most salespeople I mention writing to tell me that they don’t have anything to say in a blog. This simply isn’t true. Ask them about the benefits of their products and they can go on and on. Ask them about the needs of their prospects and they know them inside and out. These conversations can fill post after post.
Objection # 4: My Marketing Department Does That
If you work for a large enough company, I’m sure it’s true that you get a great deal of support from you marketing department…to sell your company, but no one can sell you like you. Taking the time to establish yourself as an expert is a great way to promote both your company and yourself and both brands are important.
Objection # 3: I Don’t Have A Platform
WordPress, Tumblr, Blogger…all excellent options that are free and easy to use. The best one, however, is LinkedIn. Publish a post on LinkedIn and it’s easily found, viewed and shared. This may be the most undervalued advantage of the network. It’s a wonderful tool that you’re really missing out on if you’re not using it.
Objection # 2: I’m Not A Good Writer
Here’s a newsflash…neither am I! Neither are most of the people publishing valuable content every day. The truth is however, you’re better than you think and you can get better as you go. Tell your story and tell it the way that only you can. If you’re concerned about your grammar, visit the Grammarly website. It’s a terrific application that will add polish to you posts. Writing is a valuable skill that you don’t develop through osmosis. You need to get better the only way is through doing it.
Objection # 1: I Don’t Have Time
I saved this one for last because it’s the one that will always pop up first. I’m not going to mention the time wasted on Facebook, Instagram and Twitter. You know all about that. Listen, If marketing yourself is important you will find the time. I recommend blocking time on your calendar. It takes a lot less to crank out 500 words once a week than you’re telling yourself that it will. If you calendar is still too full, get up earlier, go to bed later, skip lunch, find the time because it truly is an investment worth making.
I am an amateur on the subject of blogging, but the web is full of professionals that are able and willing to lead the way. Follow them and learn some of the golden tricks they share for free. The biggest job we face in any career is getting ourselves noticed. With a little more time and effort, you can not only stand out but get yourself recognized as an expert and that’s an image worth presenting.
What’s your next blog about?