On Monday and Wednesday of this week, I have highlighted elements of personal branding. Monday’s post covered Three Elements of a Personal Branding Plan and Wednesday’s post dove deeper into branding with ways to become a subject matter expert. Today, I’d like to focus on a forgotten element: temperament.

Personal Branding is how we’re perceived and remembered by people who matter. There are few things that can make a bigger difference in how we’re perceived or remembered our temperament.

People like to be around positive people. We judge positive people to be more confident and competent. People with a positive temperament invoke more positive feelings from the people that they meet.

Ok, awesome. How do I develop a positive temperament you might wonder? I have three strategies to start with.

Shift Your Perspective

Though we cannot control events, we can control what those events mean to us. While I am no zealot to positive thinking, I do believe that there is a silver lining to be found in virtually any situation.

A story that I love to tell is about they day we had cows out on a morning that my brother and I were both late for work. The further the cows walked out into the pasture, the angrier I got while he seemed to actually get happier. It turns out, he was counting steps on his Fitbit and I was counting the minutes until we were done. He looked at the same situation and found a positive, while all I found was sweat. Shift your perspective, and find a positive temperament.

Love What You Do

Notice, I didn’t say do what you love but rather love what you do. My reason is that I’m not talking about love the feeling, but rather love the action.

The best waiters in the world love serving food. The best doctors in world love making people well. The best salespeople I know love meeting, working with and helping people solve their problems. These people have a reputation of being the best in the world because they love what they do and it shows.

Cut Out The Junk

I’m not talking about high fructose corn syrup, I’m talking about all of the junk that can enter our minds, control our thoughts and ruin our temperament.

I used to love watching my three ring circus every morning. I am of course referring to FOX. MSNBC. and CNN. I would get my daily dose of bad news first thing in the morning and then go to work concerned for the world. My mentor suggested I turn off the TV and I cannot describe for you the difference it’s made for me. I have seen a significant improvement in my temperament since cutting the junk out of my mental diet. Try it for yourself and see the difference it can make.

Not one single thing that I have listed here is a new concept. Dale Carnegie wrote the third best-selling nonfiction book of all time, How To Win Friends and Influence People in 1936 long before the term personal branding was established. It doesn’t take away from their power, however, and if you want to change they way you’re remembered by the important people in your life, I recommend changing your temperament for the positive and see the results for yourself.



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