On Monday I posted about the Ten Daily Disciplines of Highly Successful People. While I enjoyed writing it, I’ve gotten some pushback about one of the disciplines I listed. I love to give and take and back and forth debate so here is my counter argument to the complaint I received over Discipline Number Six Tend To Your Brand.
The complaint issued is:
It sounds great to build a personal brand but who has the time to use social media with every other demand that our careers and families place on us? After all, Facebook is one of the biggest time wasters of the work day!
This is a valid argument and one that I, myself held for a long time. That was because I hadn’t yet learned the three tricks that make building a personal brand stupid simple.
Trick One: Use Online Tools
It’s widely agreed that in order to stand out on twitter you must tweet at least five times a day. In order for a business-related Facebook page to be effective, you need to post three times a day and for LinkedIn to be effective, you need at least one post per day. This is a lot and it can feel overwhelming. The good news is that there are three really helpful online tools that make this stupid simple.
The first one is Buffer. This web-based app allows you to save articles and blog posts that you read and find helpful and then post them for you throughout the day. I use this religiously because it saves a lot of time. As I’m reading trade journals and blog posts, if I want to share it, I just throw it into Buffer and it will post it for me at a later date. You can set the network and the frequency. It’s incredibly helpful.
The second one is Hootsuite. Similar to Buffer, Hootsuite allows you to schedule posts into the future. It also allows you to post to multiple networks at once. Want to tweet a picture and post it to Facebook? Use Hootsuite and save a step. It’s really simple and really helpful.
The last is Flipboard. Need good articles to post? Flipboard has you covered. Enter the subjects that interest you and it will scour the web and put them all in one convenient place. Having a ton of content in one place will make it easy to not only expand your knowledge but share it as well making you look like an expert in your field.
Trick Two: Use Found Time
How many times do you arrive at appointment five minutes early and spend that time doing anything other than being productive? This to me is found time. It’s time that I didn’t plan to use but suddenly have. It’s times like these, or when I’m waiting for the many, many trains that pass through town, that I can utilize a tool like Flipboard and read an article or two that’s helpful and then put it into Buffer to go out at a later time. Or I might use my found time to write my own Facebook post or tweet that I can send, but I have to make the most of my found minutes. If I schedule Buffer to tweet three times a day, that means I only have to find two times in a day to tweet my own content and everyone has time for that.
Trick Three: Use Google Calendars Goals Feature
I have written my love letter to Google Calendar before. I absolutely love it and consider it the most important tool I use in a day, but recently it got a lot better and it’s helped make building my brand stupid simple.
The goals feature in Google Calendar allows you to pick any activity that you hope to accomplish in a day like reading, working out or managing your brand, pick a frequency through the week and preferred time, morning or afternoon, and it will calculate the best time based upon your other commitments. It’s the ideal trick for someone that claims to not have time to do anything because if your calendar is complete, it will find the best time to accomplish virtually anything.
I believe that these three tricks make managing my brand stupid simple but I still have to make the effort to make all ten of my daily disciplines habits that I keep. If you have any social media tricks, I’ve love to read about them in the comments section.